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For those who still have doubts about whether football has economic value in real life (and not just for those directly involved), here are two figures that recently appeared in the national press:
12 billion euros: this is how much the growth of national wealth could be worth after winning the European Championship.
0.7%: average increase in a year after winning the World Cup
4.1%: increase in Italian GDP after the 2006 victory (Coldiretti statistics)
Not to mention the image return and tourism that are influenced by this class of global sporting events. 2.36 million tourists arrived in Italy after the 2006 World Cup.
All this considering that streaming broadcasts delivered via Internet increased by 23% following the various lockdowns and restrictions of 2020.
