28/09/2026
When a spam comment is the sign of a website left on its own A client of ours who specializes in motorcycle windshields hands a site […]
16/09/2026
Every two weeks a researcher walks out of a lab, posts a thread on X and warns us that AI is about to end humanity. Here […]
01/07/2026
There’s a precise moment when you stop using technology and begin to truly own it. For us that moment came when we powered on the last […]
13/05/2026
Digital independence: now we have our own mail server There’s something deeply satisfying about pressing “Send” and knowing that message won’t pass through anyone else’s servers. […]
02/12/2025
In recent months many clients – and some colleagues too – have asked us: “But is SEO collapsing everywhere because of AI?”Since we don’t like reasoning […]
03/11/2025
For years, when people talked about online visibility, they talked about Google. It was the center of everything: organic search, advertising, data analysis, digital presence strategies. […]
14/10/2025
We are facing an announced environmental disaster, but this time it’s not the fault of distracted citizens or “not very virtuous” motorists. No, this time the […]
20/03/2025
Foreword In March 2023 we wrote that imposing a technological change by law was a crazy idea. Today, March 2025, reality confirms those doubts: the European […]
20/02/2025
The issue of the reduced fine for Google raises several considerations, both from a legal and ethical perspective. Legal aspects Agreement with the Tax Authority: Google’s […]