02/12/2025
In recent months many clients – and some colleagues too – have asked us: “But is SEO collapsing everywhere because of AI?”Since we don’t like reasoning […]
03/11/2025
For years, when people talked about online visibility, they talked about Google. It was the center of everything: organic search, advertising, data analysis, digital presence strategies. […]
20/02/2025
The issue of the reduced fine for Google raises several considerations, both from a legal and ethical perspective. Legal aspects Agreement with the Tax Authority: Google’s […]
23/06/2024
Are You Investing Money in Google Ads but Not Getting Contacts? Check Your Auction Insights Right Now! Using Google Ads can be an effective way to […]
29/11/2023
Choosing the right keyword to activate text ads on Google Ads is fundamental for several reasons: Ad Relevance: Using keywords relevant to your product or service […]
05/10/2023
It was about time this came out…!!! We’ve been telling our clients for years and years to verify together with us carefully the investments and returns […]
08/03/2023
How Much Does Google Ads Cost in 2023? Google Ads costs between €1,000 to €10,000 per month, with an average cost per click (CPC) of €1 […]
01/05/2022
Carefully choosing keywords for SEO (Search Engine Optimization) and Ads campaigns (pay-per-click advertising) is essential for several reasons: Online visibility: Keywords are the primary mechanism through […]
01/04/2022
Relying exclusively on online tools for advertising and finding new customers can be limiting for several reasons. Here are some reasons why a company might want […]