Are you still trying to post on all social media at the same time? We’re not in the Middle Ages anymore! It’s time to rethink your social media posting strategy, invest your time more wisely, and bring your campaigns up to speed. Posting the same content simultaneously across all social media is a bit spam-like. Worse yet, it can impact the success of your campaigns if not done the right way.
You won’t generate the engagement you need
Your audience can’t be in the same place at the same time. They jump between TikTok, Snapchat, Instagram and beyond. If you post the same message on many platforms simultaneously, they’re likely to see it on one channel and miss it on the others. When this happens, you damage engagement rates and can compromise your campaign. Instead, think about how to make your cross-posting not look like spam. Focus on how to get the comments, likes, clicks and conversations your posts deserve!
Your audience will miss key messages
Before launching campaigns, make sure you’re sending the right message, on the right channel, at the right time. When you post on all social media simultaneously, you fill your audience’s feeds with the same message. This makes them less likely to interact with your content. They’ll scroll past your post and miss your key messages and calls to action.
Each channel has unique posting requirements
The list of differences between each social media platform is extensive! Each channel has unique posting requirements, such as: image file size, image dimensions, formatting, minimum and maximum pixel requirements, text length, CTA inclusion, ability to post video content versus text-based content. We recommend you follow the requirements for each platform to get the best engagement and performance. For example, let’s say you’re a bakery specializing in cupcakes. You’re running a campaign to raise awareness of your new chocolate flavor. You’ve created an awesome Instagram Reel and posted it to both your IG account and your YouTube feed. The problem? The two social media channels have different upload requirements for video content. Instagram favors vertical videos. YouTube prefers content uploaded in landscape or panoramic format.
Your audience is active on different channels at different times
There are 24 time zones in the world, which means your social media channels will be active at different times. When we go to bed in Europe, Americans have at least half a day ahead. What we’re aiming at here is the idea that different audiences are active at different times. Instead, you need to spread out your posts and messages throughout the day. This way you can ensure you get the best visibility and engagement from your followers.
You’ll ruin your strategy and look unprofessional
Social media marketing is about optimizing campaigns for high performance on each channel. For example, on Twitter or Instagram, you’re more likely to use hashtags to optimize the post for discovery. On Facebook, hashtags are not as important. Posting the same content to every channel without optimizing it looks unprofessional. You’re showing the world that you’re not up to date on how to manage social media. Your social media feeds could look like spam, and there’s nothing worse than exploring a new interesting social account and being disappointed. Posting simultaneously or posting to all your social media channels at once can look unprofessional at best and spam at worst.
