What is a Good CTR in Google AdWords (Google Ads)

Some of our competitors believe that you should not evaluate an AdWords ad campaign solely by CTR.

True, but only partially. Below certain values you really shouldn’t go. If your CTR is less than or equal to 1.5% then you have a problem. When a campaign has completed its learning phase and the audience has been set up correctly, it should normally be between 3% and 5%

Since you’re investing, try to pay attention to these factors!