How much does a banner advertisement cost on websites? Quick answer: it costs ZERO if NOBODY clicks on it. In reality, costs are extremely variable and by now everyone knows it’s possible to pay only when a user actually clicks on the banner.
So the point is: how much does EACH click on banners REALLY cost? Thanks to our experience we can tell you that a banner published on an important site like MSN.COM can have an average cost of €1.01 / click. Other sites (less famous) like www.lalucedimaria.it can deliver banners with an average cost per click of €0.04 / click. And sites like www.focus.it how much do they cost? About €0.12 / click.
If you intend to spend on a banner advertising campaign, the point is not how much you spend, but the reason why you are spending it. Brand awareness? Do you want to sell through e-commerce? The reasons can be many and if you spend it poorly it’s money truly wasted.
