Emachines Company Expands

Today we talk about a company that understood something important: commercial strategy can (read: should) ALSO adapt to the needs of end users. 47% of Emachines customers have never bought a computer. They use it only for browsing the web and word processing.

Instead of relying exclusively on hardware sales, Emachines decided to attack the Internet connection market to drive its products. The results were impressive, leaving a host of competitors stunned (revenue $1,200,000,000 / year).