That Facebook is losing younger users is no secret. The fact is that it’s losing them faster than expected. Too much advertising? Yes, of course! But not only that… What many miss is a simple concept: people change their tastes and use tools based on what’s most convenient for them. “Customers” are unfaithful, and that’s how it should be! Some are moving towards Instagram, others are starting to use only dark social tools (for example: Whatsapp). In particular, apps for creating group chats allow for much higher privacy.
Some numbers: during 2017, in the 12-17 age group, 9.9 percent of users were lost. But don’t think this is the end of Facebook. eMarketer believes that the overall user growth trend will continue in the USA, at least for a few more years.
