Being a Famous Wedding Planner

Some people think there are profitable clients (read: tend to be large) and non-profitable ones (read: too small to earn enough from).

We, as usual, are stubborn dissenters and after many years in business we’re still here sharing our experience – there must be a reason. Clients fall into two main categories:

1. Those you can manage well, from start to finish

2. Those you shouldn’t take on because you’re unable to understand and/or manage them

Among those you can manage well, there are NO small or large ones, only those with whom you click. Silvia definitely falls into this category – an Entrepreneur with a capital “E”. What drives her is certainly not the banal pursuit of economic success. What animates this woman is love and passion for what she does. Sound like empty clichés? Try being a wedding planner without putting in: love for the people you meet and passion for the details.

When she came to us to redesign her website, she was in a very particular situation: she had NEVER had complete CONTROL of her communication. If you think she’s the only one with this kind of problem, you’re very mistaken. Just recently, one of our international clients in the food sector discovered they had serious issues with CONTROL of their sites, their analytics, etc…. And we’re back to the original point. It’s not hard to click with Silvia, but we had to guide her through difficult choices and some testing to understand together the needs of her market, her audience, and the available channels (web & social). Not to mention the competition!

If you’re thinking about becoming a Wedding Planner, maybe you should have a chat with this client of ours first, to understand the challenges ahead of you.

Well done Silvia! Rock & Roll…!!!