How Much Does Google Ads (ex Google AdWords) Cost?
The answer is very simple: minimum $1 per day, so it’s about $365 / year.
If you need something more, read below.
Let’s pretend to be a house painter who works in New York. How do people find us? What do they type on Google? Maybe they simply write this keyword: “new york painting”. Well, the very first places in Google cost (EVERY single CLICK) between $4 and $5. If 100 people click on your ad within one month, you have a minimum cost of $400. You may receive at least 3% of calls (so 3 calls every 100 clicks). With those 3 calls you must be able (at least) to pay Google’s bill.
Not all keywords cost $4 per click, but for words like “new york painting” you can consider an average cost of $1 per click. That’s why it’s so important you don’t try to create Google campaigns on your own. You may risk to erase your credit card limit.
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