Digital Marketing Methodology

Method Number #1

high click through rate

Does organic and Adv CTR matter?

YES! Now more than ever! If you want to compete in the new world dominated by search engines and advertising campaigns, you’ve got to raise your click-through rates and other engagement factors. These tasks are NOT optional: find content with average or below-expected CTR for its rank, ditch boring titles and test emotional, improve intent match to reduce bounce rate.
Our data indicates raising CTR can move up your rank!


Method Number #2

Do you still believe in the CRO god?

Forget everything you know about conversion rate optimization. Sorry to burst your CRO baloons, but the classic A/B test is a fairy tale – too often, we get super excited about early leads, but they tend to disappear over time. Either the test hadn’t reached statistical significance, or people were responding to novelty, but the effect didn’t last. Here are a few more CRO truth bombs for you: aggressive CRO often increases lead quantity but reduces lead quality, to really move the needle change your offer to something truly functional and real, brand familiarity has a massive effect on conversions so try some adv remarketing!


Method Number #3

Is Remarketing goint to work for you?

Maybe you’ve noticed that in the current online marketing landscape, it’s harder and harder to get your content noticed. The competition is insanely fierce! That means everyone’s attention is spread thin. With a smart social ad strategy you can promote your content to the perfect audience for pennies. Use social media remarketing to increase engagement by 2X to 3X. Then step it up with Super Remarketing: the awesome combination of remarketing, demographics, behaviors, and high-engagement content. We all know it takes lot of time and effort, but it’s worth it, maybe more.


Method Number #4

Do you know why RLSA is so important?

Regular old, plain-flavor RLSA is kind of a shell game: You’re basically cherry-picking your cheapest leads from a larger pool. Yes, you save money, but your lead volume is greatly reduced! That alone is a great thing. But you want more, right? Here’s how to use RLSA again: to reduce cost per lead AND increase volume in competitive markets, try bias people toward your brand by using social ads to dramatically increase the size of your cookie pool.


Method Number #5

You post a lot on social and you don’t get enough attention. Right?

Flash news: Social Organic Reach sucks. In fact, we recently discovered it’s even worse than we thought! The good news is, you can recover your reach! Here’s how: spend a little amount of money for each post (yes, you must!), use preferred audience targeting to target organic posts like ads, send a personal message to invite people who like your content to follow your page, post video content for way higher engagement rates – the key to organic reach!


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