Advanced Tools for Digital Marketing

"If you can not measure it, you can not improve it." - W.T. Kelvin (Physics, 1824-1907)

Measuring and analyzing data is a simple concept, but you must do it in the right way.

We’ve set out to put together a solid list of tools that we think other companies can use to scale their own growth. By no means is this list all-inclusive, so be sure to keep visiting this page every now and then.

To make it easier to navigate to the products you need we’ve added these jump links. Please note that the numbers were just a way to organize the tools and are not indicative of preference.

We are Google Certified on Analytics, AdWords and Optimization for Mobile sites.

AdWords


Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users.

Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.


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Analytics


Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin.

Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360 targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.


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Influencers Analysis


Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

There is no single free tool that works well for this, but they are expanding quickly. You can use reputation tools like Klout, Kred or Peerindex, but we find that the use of Twitter autofollow means that this often skews the results.


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Feedly


Feedly is very popular so you can see by the 'voice of the crowd' which posts are most popular. Similar to the feature in PostRank that Google also killed off.

Although feed readers aren't in fashion they are the most efficient way to scan the latest news in different categories. So if you don't use them try Feedly out - our analytics shows it's one of the most common referrers.


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Hootsuite


Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social networks integrations.

Special integrations are available via Hootsuite’s App Directory, including MailChimp, Reddit, Storify, Tumblr, and Marketo. Based in Vancouver, Hootsuite has close to 1,000 staff located in Vancouver, London, Singapore, and other countries. The company has more than 15 million users in over 175 countries.


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Search Console


Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console. It has lot of tools that let webmasters many deep analysis on technical details of a website. It's very well integrated with Google Analytics, so you can have a larger view on what's happening on the net.


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